市场营销工商管理学士学位
Prepare for a successful career in a range of marketing disciplines through the 市场营销工商管理学士学位 在亿德体育 福克斯商学院. Gain an understanding of marketing activities such as creating effective promotional programs, 创新和开发新产品, 以及在全球市场上分销产品和服务.
Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. 课程建立在积极的体验式学习基础上. Students will explore a wide variety of foundational marketing topics including advertising, 通信, 数字媒体, 客户数据分析, 市场研究, 销售与策略. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. 专门化的选项包括
- 消费者洞察,
- 数字营销,
- 零售和
- 销售队伍效能.
Marketing faculty combine theory with extensive firsthand industry experience in the classroom. 案例与模拟, along with projects offered in cooperation with business and government organizations, 允许学生将他们的知识应用到现实生活中. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. 研究生s are prepared for work across corporate, organizational and nonprofit realms.
类 & 课程
Marketing majors study psychology, economics and statistics to understand the basics of marketing. 一些必修课程包括
- 消费者与购买者行为,
- 客户数据分析,
- 国际营销,
- 市场营销研究,
- 营销策略.
Learn more about the Bachelor of Business Administration in Marketing coursework.
